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7 Best Passive Marketing Ideas for Real Estate

7 Best Passive Marketing Ideas for Real Estate

There are a multitude of passive ideas to help you in the marketing of your real estate business, but these are seven of the best. All can be had for a minimum of cost depending on which route you take, and you can have most in hand, in days, if not hours.

  1. Shirts, hats, scarves, workout gear – any clothing that will passively advertise that you are a Realtor, or real estate professional.
  2. Mugs, cups, and various kitchen items – these are must to have for yourself, and make a great gift for clients, and farm prospects.
  3. Pens, pencils, and other office products – great for your own desk, but like mugs, make great gifts to give to clients, and prospects so you are always out in front of them.
  4. Bags and carry-alls – a great item to use at the store, farmers market, or just to and from the office. Not only can you use one to passively market your business, but you can have them branded to your business to market yours. A great gift for clients, and prospects alike.
  5. Jewelry for men and women – there are a LOT of items in this category, and all make a great way to market your real estate business, and your success.
  6. Automobile items – you can passively market your real estate business, by using such items as license plate holders, stickers for the car, and even car wraps. Driving your farm, or a new neighborhood, everyone will identify with you being a Realtor, or real estate pro.
  7. The last item is a great way to passively market your business, after the sale. Letting your clients friends, family and colleagues know who helped them buy or sell their home, and in hoping they may call you as well. Items such as cutting boards, plaques, various artwork and other client gifts.

These are just a few of the creative ways that you can market your real estate business, and not spend a lot of money doing it. For more ideas, bookmark this website, for future articles on marketing your real estate business. For more real estate marketing products available, and delivered to your home, please click here.

Have other suggestions, items you use, or ideas of items that you suggest Realtors might use? Post them in the space below.

Home Staging for Dummies

Home Staging for Dummies

Great Tips to Help Make Sure Your Home is Shown at it Best

Ok, now it’s time to get ready to sell your home. Where to start? Well, one great way that will most likely make you more money is to stage your home. Home Staging for Dummies is a book that can help the novice, or the professional. Heck, I even share my copy, or buy a copy for my own clients when listing their homes for sale.

This book is super easy to read, offers before and after photos, and is very handy to use. At a cost that won’t break the bank, it will allow you to gain the knowledge to stage your home, de-clutter it, and have it ready to sell.

You will learn how to see your home the way that buyers will see it. You will know what needs to be done, and what doesn’t. The book shares insights in how to determine when you can do it yourself, or when its best to call a professional.

Rooms that are covered are the kitchen, bathroom, living rooms, dining rooms, and of course family, and bedrooms. How to make sure your mechanicals are in shape, and how to avoid expensive staging nightmares.

For those needing a little help on the outside of the home, there are even tips on how to make sure your porches, patios, and decks look awesome. Allowing them to shine, and say “welcome home” to a buyer.

This is a great book for someone looking to sell their home themselves. It is super easy to understand, and very inexpensive to buy.

If you are a real estate professional, a great tip is to buy a couple of copies to share, or give to your sellers when listing their homes. This will allow you the extra touch that will gain trust from them as their Realtor, and make your service unique. It will also allow you a frictionless way to help your clients make sure their home looks it best. All without you having to have the guide them, or worse, have confrontations with them about messy rooms, or aging finishes.

To learn more about the book, read reviews, or buy you or a client a copy, you can click here. Have questions on how I use it in my own business, use the space below to post a comment. I will reply as soon as possible.

Keller Williams Infant Bodysuit

Keller Williams Infant Bodysuit

Makes a Great Gift or Keep for Yourself

  • These very cute short-sleeve baby bodysuits are 100% combed ring-spun cotton jersey material for extra warmth and comfort. They have a reinforced three (3) snap closure which will make diaper changing easy, and your baby comfortable.
  • This baby romper is a thoughtful gift for closings when the Mom to be is preparing to have a child.
  • Share with your Realtor colleagues when they are expecting a new addition to their family.
  • Have several for your own baby. So she or he can wear it proudly from the comfort of their stroller, while you visit local farmers markets, or retailers.
  • There are many great colors to choose from. To see what other colors are available, click this link.
  • Read reviews, see more details, and read care instructions by clicking here.

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Shoe Covers – A Must Have for Your Next Open House

Realtor Shoe Covers - Marketing

Luxury Shoe Covers Shoe Covers - A Must Have for Your Next Open HouseShoe covers are a must have for any open house you may host, or brokers open. Many agents neglect to offer these at the door, and in the end they may have made a big mistake. A mistake that sometimes can cost a LOT of wasted time, and even sometimes a LOT of money spent by the agent.

When hosting an open house, you should always have a supply of these on hand. Most are sized for multiple size shoes, and are very easily slipped over an agents existing shoe. They are somewhat grippy, very durable, and will allow you to continue a smooth flow of visitors in the home. Without them, you may want to ask each guest to remove their shoes, and that request can delay, or even dissuade a visit.

Another great time to have these shoe covers on hand is when you plan to visit homes, especially in inclement weather. Keep a supply in your trunk, and when showing homes present them to your clients to wear into the home for the showing. What an easy way to make a great impression, when you show you care enough for a fellow agents clients home, to protect it from leaves, and dirt being tracked in.

Also, if you really want to impress, bring your own pair of booties to your next listing appointment. Offer at the door to put them on, and watch your potential clients eyes light up. By offering to cover your shoes, you are showing your respect for their home. That will speak volumes in helping them to decide who to hire to list it. It also allows you an unusual way to get the conversation started when you visit.

Remember, when you protect someones home by wearing disposable shoe covers, you not only protect the home, but also protect your reputation.

Do you currently offer these to your clients, or utilize them at your listings? If so, what do your clients think about this great way to protect the home? Post your comments or suggestions below in the space provided.

Shop Amazon for Shoe Covers & Accessories


Shop Amazon for Open House & Showing Items


St Joseph Statue to Sell a House

St Joseph Statue to Sell a House

St Joseph Statue to Sell a HouseThis tool using the statue of St. Joseph for selling a home has been around for years. A Catholic idea, which includes the statue of St Joseph and often times prayer, you or your client don’t have to be Catholic to try it.

When I was trying to sell my home many years ago, I tried this (the market is floundering at the time in my area), and I found myself getting three (3) buyers in the six (6) months that it took to sell the house. No, I’m not saying that is what it made it sell, but maybe it helped?!

Of course, when I was selling that home I also made sure that I staged it correctly, removed clutter, and was very willing and able to show it at a moments notice. I wanted it sold, and I was willing to do whatever it took to help my agent at the time to make it happen. Yet, maybe St. Joseph helped.

These are instructions you should follow on how to prepare to use the statue in your own, or a clients yard, including prayers that you could use.

Amazon offers several types of statues, and some are offered at the links below. They vary in price, and I don’t think that there is a one-size fits all, so you take your pick. Most sets do include instructions, and prayers to say, or use this link.

Just a reminder, I do earn a fee from Amazon.com for any purchase you may make, but it doesn’t cost you a cent more. Just allows me to continue sharing products and ideas to help you sell more homes!

Have more ideas for helping to help your colleagues sell more homes? Post them below. Used the statue of St. Joseph before, share your memories for others to learn from!

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