7 Best Passive Marketing Ideas for Real Estate

7 Best Passive Marketing Ideas for Real Estate

There are a multitude of passive ideas to help you in the marketing of your real estate business, but these are seven of the best. All can be had for a minimum of cost depending on which route you take, and you can have most in hand, in days, if not hours.

  1. Shirts, hats, scarves, workout gear – any clothing that will passively advertise that you are a Realtor, or real estate professional.
  2. Mugs, cups, and various kitchen items – these are must to have for yourself, and make a great gift for clients, and farm prospects.
  3. Pens, pencils, and other office products – great for your own desk, but like mugs, make great gifts to give to clients, and prospects so you are always out in front of them.
  4. Bags and carry-alls – a great item to use at the store, farmers market, or just to and from the office. Not only can you use one to passively market your business, but you can have them branded to your business to market yours. A great gift for clients, and prospects alike.
  5. Jewelry for men and women – there are a LOT of items in this category, and all make a great way to market your real estate business, and your success.
  6. Automobile items – you can passively market your real estate business, by using such items as license plate holders, stickers for the car, and even car wraps. Driving your farm, or a new neighborhood, everyone will identify with you being a Realtor, or real estate pro.
  7. The last item is a great way to passively market your business, after the sale. Letting your clients friends, family and colleagues know who helped them buy or sell their home, and in hoping they may call you as well. Items such as cutting boards, plaques, various artwork and other client gifts.

These are just a few of the creative ways that you can market your real estate business, and not spend a lot of money doing it. For more ideas, bookmark this website, for future articles on marketing your real estate business. For more real estate marketing products available, and delivered to your home, please click here.

Have other suggestions, items you use, or ideas of items that you suggest Realtors might use? Post them in the space below.

Home Staging for Dummies

Home Staging for Dummies

Great Tips to Help Make Sure Your Home is Shown at it Best

Ok, now it’s time to get ready to sell your home. Where to start? Well, one great way that will most likely make you more money is to stage your home. Home Staging for Dummies is a book that can help the novice, or the professional. Heck, I even share my copy, or buy a copy for my own clients when listing their homes for sale.

This book is super easy to read, offers before and after photos, and is very handy to use. At a cost that won’t break the bank, it will allow you to gain the knowledge to stage your home, de-clutter it, and have it ready to sell.

You will learn how to see your home the way that buyers will see it. You will know what needs to be done, and what doesn’t. The book shares insights in how to determine when you can do it yourself, or when its best to call a professional.

Rooms that are covered are the kitchen, bathroom, living rooms, dining rooms, and of course family, and bedrooms. How to make sure your mechanicals are in shape, and how to avoid expensive staging nightmares.

For those needing a little help on the outside of the home, there are even tips on how to make sure your porches, patios, and decks look awesome. Allowing them to shine, and say “welcome home” to a buyer.

This is a great book for someone looking to sell their home themselves. It is super easy to understand, and very inexpensive to buy.

If you are a real estate professional, a great tip is to buy a couple of copies to share, or give to your sellers when listing their homes. This will allow you the extra touch that will gain trust from them as their Realtor, and make your service unique. It will also allow you a frictionless way to help your clients make sure their home looks it best. All without you having to have the guide them, or worse, have confrontations with them about messy rooms, or aging finishes.

To learn more about the book, read reviews, or buy you or a client a copy, you can click here. Have questions on how I use it in my own business, use the space below to post a comment. I will reply as soon as possible.

Keller Williams Infant Bodysuit

Keller Williams Infant Bodysuit

Makes a Great Gift or Keep for Yourself

  • These very cute short-sleeve baby bodysuits are 100% combed ring-spun cotton jersey material for extra warmth and comfort. They have a reinforced three (3) snap closure which will make diaper changing easy, and your baby comfortable.
  • This baby romper is a thoughtful gift for closings when the Mom to be is preparing to have a child.
  • Share with your Realtor colleagues when they are expecting a new addition to their family.
  • Have several for your own baby. So she or he can wear it proudly from the comfort of their stroller, while you visit local farmers markets, or retailers.
  • There are many great colors to choose from. To see what other colors are available, click this link.
  • Read reviews, see more details, and read care instructions by clicking here.

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The Power of the Card

The Power of the Card

With the advent of the internet in the mid to late 90’s, the power of the pen, and more specifically the power of the greeting card has changed drastically. Whereas in the days before, a real pen was used to communicate, but that has been replaced by the electronic mediums of email, and now even more often text. However, the pen can still be powerful.

Something that I have found in my own business is that when a client has a special day, has a Birthday, or Anniversary perhaps of them buying their home, I try to send a card. Yes, a real card, not an E-card, and not an email.

I often get a phone call in return, or sometimes an email, but in the end, usually a “thank you” of some type. An acknowledgement of the receipt of the card, and sometimes I hear that I was the only one to remember their special day. I never know how to react to that statement by the way.

So, what does it do for me you ask? Actually nothing monetarily. Sure it could be argued that in Real Estate any “touch” is a good thing, but I don’t really do it for that reason. I really just do it because it feels good to acknowledge a clients day. To let another person know that they are being thought of. I know that I like it, so why would I not do it for others.

If you choose to take up using the pen again, a great way to save some money, and some time is buying the cards in bulk. That way you will always have a couple for each occasion close at hand, and ready for use when you need them.

When you buy them, I prefer the blank card inside, since it allows me to write my own message. That keeps you from having only a card for a lady, when you want to send one to a man, or perhaps religious when you have a client that is not so much so.

This is a link to some of those that I have ordered in the past, and there are many others available online here. The selection that I like offers a bit of everything, from Sympathy, to thank you, to Birthday, and many other styles. Most have clean, crisp finishes and artwork, so they will be well received, and most likely showcased on a mantle or dresser for a few days after receiving.

Do something nice for someone, and see what happens. You may make someone smile, and you may get a big smile in return.

Also, if you already send snail-mail to clients, and you do it for other reasons, share them below. Maybe there are occasions that you have thought of that we can send good cheer to others?

Here is a link to Amazon, where you can see numerous greeting card styles, and quantities available for purchase. Just a reminder, I am an affiliate, and though you don’t pay any more for anything you buy at Amazon, they will pay me a small fee, that I use to keep this site up-and-running. Thank you for shopping, and bookmark for the future too!

Top 5 Items You Need at a Broker’s Open

Flags to Announce Your Brokers Open

So you got a new listing, and you are ready to introduce it to your local Brokers, Agents, Realtors, and perhaps even invite the public to take a look. Hosting a Brokers Open doesn’t have to be hard, if you have the right tools. Below is a list of the top five (5) items you need to have on hand to have a successful Brokers Open in real estate.

      1. Directional Signs would be a great first pick. Yes, I know that I lot of Realtors neglect to use them, but they are super helpful if you are hosting a Brokers Open. First, they help your fellow real estate professionals to find the house. You can’t expect that every Realtor knows where they are going, even if you think that they should. Second, if you are inviting the public, or the neighbors, it helps them find the house too. Also, a bonus if used wisely, they help advertise to the neighbors that there is a house for sale in the neighborhood, and how you go over-and-above to get your listings sold. A great way to get future listings.
      2. Balloons are also nice to have, especially on the sunnier/drier days. They bring attention to the directional signs, and make people feel welcome. Have varied styles or colors when you can, just to make your listing really stand out.
      3. Having a Guest Registry is vital. It’s a great way to keep the home secure, plus it gives you a list of agents who showed up, so you can let your sellers know how well your Brokers Open was attended. An added bonus, and one that not many Realtors do, is instead of just handing out a sheet asking for comments about the home, use the registry, and call or text the visiting agent later that same day, asking for feedback. You can also ask for their professional opinion about pricing, or suggestions to help it sell quicker. Also, it’s always more flattering to be asked this way, then a silly form.
      4. Catering Trays, Tongues, etc. are crucial if you are going to have any kind of food, or drink. Sure you can have the event catered, and I know myself I have done so on many occasions, and with success. However if you are on a budget, or love to try out your cooking skills, and enjoy cooking for others, then self-catering is the way to go. Save money and buy catering items in advance when the budget allows, then use over-and-over again.
      5. An item that a lot of agents forget about, but that would be nice to have is a small hand-held vacuum. If you serving food and drink, rather than dragging out your clients equipment, which can be troublesome, and embarrassing, why not have a small hand-held for quick touch-ups. You can even use it at the entry too, where leaves and grass may be dragged into the home, through the entry. Show your client you really care, by leaving their home as pristine as it was when you arrived.

Do you have some suggestions, or items that you think are a must that we have missed, to host an incredible Brokers Open House? Post them below in the comments section, and share them with your fellow professionals.