The Document Folder the Perfect Closing Gift

Document Folder for Closing Gifts

Less Expensive than some Closing Gifts, but Just as Thoughtful

Black document folder with Realtor logoAt a loss at what to give your clients at closing? Whether they be buyers or sellers, many suggest that you should always give them something to remember you, and to remember the transaction you did with them.

Of course, there is an equal amount of industry professionals who will argue that excellent service is what the Realtor, or real estate professional brings to the table, so why give a client a gift. I will leave that discussion for a later date.

Also, another way to look at it, it gives you a chance to give them something at the end of the closing, and offers a good segue to thank them for their business at the same time.

Plus, many of the available document folders on the market have a business card holder, so you can put your card right there. In the future, when they sell or buy, it may increase the odds of them calling you first.

There are various types on the market, from the less expensive vinyl, to the much more expensive leather, or leatherette. Personally I stick to the vinyl like this one here.

Of course no matter what you choose, it will almost always be well received. Some of the better prices that I have seen have been not from my local Board, but instead through Amazon. Of course in most cases shipped free, direct to your home or office.

Some of the links above will take you to Amazon through my Affiliate account, and though I may get a small fee for most items you may buy, you still get the same great pricing from Amazon. The fee just offsets the cost of my website. I thank you in advance for shopping, bookmarking this site, and shopping using my links often.

 

Support the LGBT Community

Bulk of Gay Pride Flags 50 Count

Show Your Support during Pride Month

The month of June is Gay Pride month, and what better time to show your support of your local LGBT community. Many cities, including my own have Pride Parades, and this may be a super marketing idea to try, and also show your support for the LGBT community where you live, and work.

Bulk Gay flags are pretty reasonable, and are available on Amazon, and other retailers. You can buy in quantities of 25, 50 or even more units. They are priced very reasonable, and are a great show of support, and will be well received.

The marketing idea would be to order an adequate quantity to “cover” the area you plan to attend in, then provide these to your fellow parade watchers. You want to order, more than a few since you certainly don’t want to be seen as being stingy, or slighting a parade watcher.

How do you use them to market your real estate business? I would suggest perhaps taping a business card to the stick. Another idea could be to hand the attendee a card, or even better hand out a business card magnet, and also a flag to the parade goer.

These small, and inexpensive tokens of support will be a great conversation starter first and foremost. You will be watching the parade anyway, why not do so with people who are glad that you are there participating with them. Them, and you waving their gay flags as a sign of support.

Also, long after the parade is over, the card and/or magnet will find its way to the wallet, or perhaps refrigerator of the parade goer. The attendee will know that you support the local LGBT community, and may share your name with their friends, and family who may be in the market to buy, or sell a home.

You can buy a great selection of flags of various styles, and quantities on Amazon. The links below, and in the post above, are my Amazon Affiliate links, and I do earn a small fee with each purchase. However, you don’t pay any more for the item, and the fee collected does help me pay for my website, so I can continue to offer it for free.

Shop Gay Pride Flags in Bulk


Shop other Gay Pride Accessories & Decor by Clicking Here

Breaking News Facebook Newsfeed Updates

Breaking News Facebook Newsfeed Updates

Why You Should Stop Freaking Out About Algorithms

Facebook announced changes to their algorithm for the Newsfeed today, that is sure to impact many forms of advertising, including those of real estate professionals.

The changes to the Facebook Newsfeed appears to be a substantial one, and according to my sources, appears to already be coming into being. A suggestion would be to review your advertising analytics on Facebook, and confirm what impact it is having, if any.

The video below goes into more detail on changes, the impact, and potential pluses, and negatives of the change. Protect your advertising budget, and make sure you are staying on top of these, and other Facebook advertising changes.

Click image below to see the video.

 

7 Best Passive Marketing Ideas for Real Estate

7 Best Passive Marketing Ideas for Real Estate

7 of the Best Methods to Market Real Estate Passively

There are a multitude of passive ideas to help you in the marketing of your real estate business, but these are seven of the best. All can be had for a minimum of cost depending on which route you take, and you can have most in hand, in days, if not hours.

  1. Shirts, hats, scarves, workout gear – any clothing that will passively advertise that you are a Realtor, or real estate professional.
  2. Mugs, cups, and various kitchen items – these are must to have for yourself, and make a great gift for clients, and farm prospects.
  3. Pens, pencils, and other office products – great for your own desk, but like mugs, make great gifts to give to clients, and prospects so you are always out in front of them.
  4. Bags and carry-alls – a great item to use at the store, farmers market, or just to and from the office. Not only can you use one to passively market your business, but you can have them branded to your business to market yours. A great gift for clients, and prospects alike.
  5. Jewelry for men and women – there are a LOT of items in this category, and all make a great way to market your real estate business, and your success.
  6. Automobile items – you can passively market your real estate business, by using such items as license plate holders, stickers for the car, and even car wraps. Driving your farm, or a new neighborhood, everyone will identify with you being a Realtor, or real estate pro.
  7. The last item is a great way to passively market your business, after the sale. Letting your clients friends, family and colleagues know who helped them buy or sell their home, and in hoping they may call you as well. Items such as cutting boards, plaques, various artwork and other client gifts.

These are just a few of the creative ways that you can market your real estate business, and not spend a lot of money doing it. For more ideas, bookmark this website, for future articles on marketing your real estate business. For more real estate marketing products available, and delivered to your home, please click here.

Have other suggestions, items you use, or ideas of items that you suggest Realtors might use? Post them in the space below.

Home Staging for Dummies

Home Staging for Dummies

Great Tips to Help Make Sure Your Home is Shown at it Best

Ok, now it’s time to get ready to sell your home. Where to start? Well, one great way that will most likely make you more money is to stage your home. Home Staging for Dummies is a book that can help the novice, or the professional. Heck, I even share my copy, or buy a copy for my own clients when listing their homes for sale.

This book is super easy to read, offers before and after photos, and is very handy to use. At a cost that won’t break the bank, it will allow you to gain the knowledge to stage your home, de-clutter it, and have it ready to sell.

You will learn how to see your home the way that buyers will see it. You will know what needs to be done, and what doesn’t. The book shares insights in how to determine when you can do it yourself, or when its best to call a professional.

Rooms that are covered are the kitchen, bathroom, living rooms, dining rooms, and of course family, and bedrooms. How to make sure your mechanicals are in shape, and how to avoid expensive staging nightmares.

For those needing a little help on the outside of the home, there are even tips on how to make sure your porches, patios, and decks look awesome. Allowing them to shine, and say “welcome home” to a buyer.

This is a great book for someone looking to sell their home themselves. It is super easy to understand, and very inexpensive to buy.

If you are a real estate professional, a great tip is to buy a couple of copies to share, or give to your sellers when listing their homes. This will allow you the extra touch that will gain trust from them as their Realtor, and make your service unique. It will also allow you a frictionless way to help your clients make sure their home looks it best. All without you having to have the guide them, or worse, have confrontations with them about messy rooms, or aging finishes.

To learn more about the book, read reviews, or buy you or a client a copy, you can click here. Have questions on how I use it in my own business, use the space below to post a comment. I will reply as soon as possible.