7 Best Passive Marketing Ideas for Real Estate

7 Best Passive Marketing Ideas for Real Estate

There are a multitude of passive ideas to help you in the marketing of your real estate business, but these are seven of the best. All can be had for a minimum of cost depending on which route you take, and you can have most in hand, in days, if not hours.

  1. Shirts, hats, scarves, workout gear – any clothing that will passively advertise that you are a Realtor, or real estate professional.
  2. Mugs, cups, and various kitchen items – these are must to have for yourself, and make a great gift for clients, and farm prospects.
  3. Pens, pencils, and other office products – great for your own desk, but like mugs, make great gifts to give to clients, and prospects so you are always out in front of them.
  4. Bags and carry-alls – a great item to use at the store, farmers market, or just to and from the office. Not only can you use one to passively market your business, but you can have them branded to your business to market yours. A great gift for clients, and prospects alike.
  5. Jewelry for men and women – there are a LOT of items in this category, and all make a great way to market your real estate business, and your success.
  6. Automobile items – you can passively market your real estate business, by using such items as license plate holders, stickers for the car, and even car wraps. Driving your farm, or a new neighborhood, everyone will identify with you being a Realtor, or real estate pro.
  7. The last item is a great way to passively market your business, after the sale. Letting your clients friends, family and colleagues know who helped them buy or sell their home, and in hoping they may call you as well. Items such as cutting boards, plaques, various artwork and other client gifts.

These are just a few of the creative ways that you can market your real estate business, and not spend a lot of money doing it. For more ideas, bookmark this website, for future articles on marketing your real estate business. For more real estate marketing products available, and delivered to your home, please click here.

Have other suggestions, items you use, or ideas of items that you suggest Realtors might use? Post them in the space below.

Top 5 Items You Need at a Broker’s Open

Flags to Announce Your Brokers Open

So you got a new listing, and you are ready to introduce it to your local Brokers, Agents, Realtors, and perhaps even invite the public to take a look. Hosting a Brokers Open doesn’t have to be hard, if you have the right tools. Below is a list of the top five (5) items you need to have on hand to have a successful Brokers Open in real estate.

      1. Directional Signs would be a great first pick. Yes, I know that I lot of Realtors neglect to use them, but they are super helpful if you are hosting a Brokers Open. First, they help your fellow real estate professionals to find the house. You can’t expect that every Realtor knows where they are going, even if you think that they should. Second, if you are inviting the public, or the neighbors, it helps them find the house too. Also, a bonus if used wisely, they help advertise to the neighbors that there is a house for sale in the neighborhood, and how you go over-and-above to get your listings sold. A great way to get future listings.
      2. Balloons are also nice to have, especially on the sunnier/drier days. They bring attention to the directional signs, and make people feel welcome. Have varied styles or colors when you can, just to make your listing really stand out.
      3. Having a Guest Registry is vital. It’s a great way to keep the home secure, plus it gives you a list of agents who showed up, so you can let your sellers know how well your Brokers Open was attended. An added bonus, and one that not many Realtors do, is instead of just handing out a sheet asking for comments about the home, use the registry, and call or text the visiting agent later that same day, asking for feedback. You can also ask for their professional opinion about pricing, or suggestions to help it sell quicker. Also, it’s always more flattering to be asked this way, then a silly form.
      4. Catering Trays, Tongues, etc. are crucial if you are going to have any kind of food, or drink. Sure you can have the event catered, and I know myself I have done so on many occasions, and with success. However if you are on a budget, or love to try out your cooking skills, and enjoy cooking for others, then self-catering is the way to go. Save money and buy catering items in advance when the budget allows, then use over-and-over again.
      5. An item that a lot of agents forget about, but that would be nice to have is a small hand-held vacuum. If you serving food and drink, rather than dragging out your clients equipment, which can be troublesome, and embarrassing, why not have a small hand-held for quick touch-ups. You can even use it at the entry too, where leaves and grass may be dragged into the home, through the entry. Show your client you really care, by leaving their home as pristine as it was when you arrived.

Do you have some suggestions, or items that you think are a must that we have missed, to host an incredible Brokers Open House? Post them below in the comments section, and share them with your fellow professionals.

 

Having an Open House this Weekend?

Having an Open House this Weekend?

Then make sure that you have everything you need!

Having an Open House for a new listing, or to reinvigorate an old one, has been a task and mainstay of Realtors that has been around for almost as long as real estate. In the early days, having an Open House was about the only way to showcase a home, just shy of setting up appointments for every interested party.

Yes setting up a lot of appointments, that happened too, but you did have actual buyers stop in, and yes they stopped in to see homes that they were truly interested in. Not to say that is not the case today, but with the internet, most buyers have usually already taken their first look already, even before the visit.

Some things have not changed despite the internet, and now more than ever with the hectic pace of life, you have to grab attention when marketing a home. That includes the days before, and the day of the open house, making sure anyone in the area driving by, and certainly those parties looking for it, find the house you have open. That’s why having balloons, pointers, banners, and many other marketing items are crucial to the success of your open house.

These are items currently being offered by Amazon, and are only a handful of the items from their vast selection. Most are at better pricing than what you may see at your local board of Realtors, and of course being Amazon, the items are shipped quickly to your home, with a no-fuss guarantee. Take a look at the offerings, save in your cart, and place your order, and you will have your items in most cases days, if not even sooner. (some items are available for same-day delivery)

Click here to see other Open House items now available, and don’t forget to bookmark this site, and this page!

Please note that I am an Amazon Affiliate, meaning that I do get a small commission from Amazon for items ordered. You don’t pay more, but it does help me offset the costs associated with having this site. Please use the links provided to order these items, and any other items you may need from Amazon, I would really appreciate it!

 

 

Congratulations on Your New Home

Congratulations on Your New Home

OK, you and your buyers have worked very hard to get through the process of buying their home, and now it's time to relax and enjoy it.

Many agents give their clients gifts at closing, but not all. However, you should try to do something to commemorate the day, and this beautiful card may just what you are looking for.

I haven't bought this card stock just yet, having found so many others that I enjoy (reviews to follow), but I really like the concept, and the creativity of the item.

To see the Amazon reviews click here, and read what others are saying.

Ready to price, and purchase, click this link.

To see other New Home cards, click here.

Featured New Home Cards now available.

Personalized Our First Home Skeleton Key Wall Art Print on Fine Art Paper

If you are looking for a beautiful gift to give a great client at the closing table, this is a must consider. Perhaps you are visiting their new home, after closing, only stopping in as a guest, then this would be a sweet present to have in hand. Either way, this soon to be cherished gift, is at a price point that will not break your budget. Yet giving one of these as a gift will still let your client know how much you enjoyed having helping them with their real estate needs.

Offered without the frame, (shop frames here) and with options in design available, click the image to see Amazon reviews, or to see current pricing, and specifics.

Other Styles Currently Offered by Amazon and LetteredWhimsy