Blog | Marketing Ideas and Tools to Help Your Real Estate Business Thrive

Time to Order Your Real Estate Christmas and Holiday Cards

Posted on November 12, 2018May 11, 2019 by Your Real Estate Marketing Pro

Holiday Greeting Cards for Business The holidays are a perfect time for a small business, Realtor, or real estate office to give thanks. It’s also a great time to send a gift, or perhaps a greeting card to your clients, customers, vendors, and valued business associates. Share the spirit, and happiness of the season. Below is just a small selection of the many outstanding greeting cards available from Amazon. For your business you can choose cards, ranging from the traditional-styled Christmas card, to perhaps a more non-denominational holiday, or seasons greeting themed card. If you should want to offer greetings, not reflecting the December 25th holiday, you could also choose to send a card for any of the other surrounding holidays. Perhaps a card for such Read More

672 X 372 OPEN HOUSE COME ON IN RE MARKETING

Why Balloons are Still Effective at Open Houses

Posted on July 26, 2018May 11, 2019 by Your Real Estate Marketing Pro

Tried and True Way to Make Your Listing Stand Out There are still a lot of reasons that Realtor’s host open houses for their listings. For newer agents they are still an effective way to get buyers. Open Houses also give the selling agent great exposure for their listing, and their marketing plan. Also, sellers love them! So, you are having an open house, should you use balloons to market it? The short answer is yes, and these are some of the reasons why. One of the best reasons is that balloons are inexpensive. Many brokers provide them to their agents for free, and even if they don’t they can be had quite easily. The key of course is how to get the helium you Read More

The Document Folder the Perfect Closing Gift

Posted on June 20, 2018July 26, 2018 by Your Real Estate Marketing Pro

Less Expensive than some Closing Gifts, but Just as Thoughtful At a loss at what to give your clients at closing? Whether they be buyers or sellers, many suggest that you should always give them something to remember you, and to remember the transaction you did with them. Of course, there is an equal amount of industry professionals who will argue that excellent service is what the Realtor, or real estate professional brings to the table, so why give a client a gift. I will leave that discussion for a later date. Also, another way to look at it, it gives you a chance to give them something at the end of the closing, and offers a good segue to thank them for their business at the Read More

Support the LGBT Community

Posted on June 10, 2018July 26, 2018 by Your Real Estate Marketing Pro

Show Your Support during Pride Month The month of June is Gay Pride month, and what better time to show your support of your local LGBT community. Many cities, including my own have Pride Parades, and this may be a super marketing idea to try, and also show your support for the LGBT community where you live, and work. Bulk Gay flags are pretty reasonable, and are available on Amazon, and other retailers. You can buy in quantities of 25, 50 or even more units. They are priced very reasonable, and are a great show of support, and will be well received. The marketing idea would be to order an adequate quantity to “cover” the area you plan to attend in, then provide these to Read More

Breaking News Facebook Newsfeed Updates

Posted on January 12, 2018January 12, 2018 by Your Real Estate Marketing Pro

Why You Should Stop Freaking Out About Algorithms Facebook announced changes to their algorithm for the Newsfeed today, that is sure to impact many forms of advertising, including those of real estate professionals. The changes to the Facebook Newsfeed appears to be a substantial one, and according to my sources, appears to already be coming into being. A suggestion would be to review your advertising analytics on Facebook, and confirm what impact it is having, if any. The video below goes into more detail on changes, the impact, and potential pluses, and negatives of the change. Protect your advertising budget, and make sure you are staying on top of these, and other Facebook advertising changes. Click image below to see the video.

Cinematic Real Estate Video with DJI Products

Posted on January 12, 2018December 30, 2018 by Your Real Estate Marketing Pro

Using Stabilization and Drones to Market Real Estate I am a huge fan of DJI products. Since buying my DJI Osmo early last year, I continue to be amazed with the many uses it has in my real estate business. Some of my Realtor colleagues have ventured further than I, and have bought DJI products such as drones, and the like. After their FAA licensing, they use the drones to do amazing video montages of their luxury listings, and those that overhead, and aerial shots would help market. This short video shows some of the uses, but there are many others. Not only for your business, but also personal uses at home, and with your family and friends. Want to view the entire line of Read More

7 Best Passive Marketing Ideas for Real Estate

Posted on July 29, 2017July 26, 2018 by Your Real Estate Marketing Pro

7 of the Best Methods to Market Real Estate Passively There are a multitude of passive ideas to help you in the marketing of your real estate business, but these are seven of the best. All can be had for a minimum of cost depending on which route you take, and you can have most in hand, in days, if not hours. Shirts, hats, scarves, workout gear – any clothing that will passively advertise that you are a Realtor, or real estate professional. Mugs, cups, and various kitchen items – these are must to have for yourself, and make a great gift for clients, and farm prospects. Pens, pencils, and other office products – great for your own desk, but like mugs, make great gifts Read More

Home Staging for Dummies

Posted on July 14, 2017July 26, 2018 by Your Real Estate Marketing Pro

Great Tips to Help Make Sure Your Home is Shown at it Best Ok, now it’s time to get ready to sell your home. Where to start? Well, one great way that will most likely make you more money is to stage your home. Home Staging for Dummies is a book that can help the novice, or the professional. Heck, I even share my copy, or buy a copy for my own clients when listing their homes for sale. This book is super easy to read, offers before and after photos, and is very handy to use. At a cost that won’t break the bank, it will allow you to gain the knowledge to stage your home, de-clutter it, and have it ready to sell. Read More

Keller Williams Infant Bodysuit

Posted on July 6, 2017July 26, 2018 by Your Real Estate Marketing Pro

Makes a Great Gift or Keep for Your Baby or Infant These very cute short-sleeve baby bodysuit are 100% combed ring-spun cotton jersey material for extra warmth and comfort. They have a reinforced three (3) snap closure which will make diaper changing easy, and your baby comfortable. This baby romper is a thoughtful gift for closings when the Mom to be is preparing to have a child. Share with your Realtor colleagues when they are expecting a new addition to their family. Have several for your own baby. So she or he can wear it proudly from the comfort of their stroller, while you visit local farmers markets, or retailers. There are many great colors to choose from. To see what other colors are available, Read More