Prospect your farm neighborhood and be remembered by your past clients in real estate
With the Fourth of July holiday, fast approaching is the perfect time to think about what type of promotion you might do for your real estate clients. Small American flags might be a great idea to promote the holiday and your business.
You have several options if you want to do a “touch” of your past real estate clients.
Plus, being at the half-way point of the year, it’s a great time to reach out to your past clients. Even if it something as simple as sending them a patriotic themed card or offering them an American flag to put into their yard.
This post may contain affiliate links, including some that are Amazon Affiliate links. I may earn a small commission for purchases through the links (at no cost to you). This does not change my opinion of the product or service, but does help to support the site. Thank you!
The Fourth of July holiday is also a great time to prospect for new clients. You can launch a campaign at minimum your home’s area, perhaps past clients, and your farm if your budget allows.
Fourth of July Themed Postcards, Greeting Cards, and Notecards
One option would be to send 4th of July themed postcards, notecards, or greeting cards. Sending greeting cards is a task that can be done in advance and even facilitated by your assistant. Perhaps have your children help on for extra spending money.
(Click the Amazon links above to shop for any style of 4th of July themed card)
Small American Flags on Sticks for the Fourth of July
If you want to do something a little bit more adventurous, you can give your clients American flags to celebrate the Independence Day holiday.
Your options are pretty diverse and only depend on the amount of personal time you have and your budget for marketing. Be aware you will need to deliver the flags or have them delivered. Account for that time and costs in your budget.
I know myself I have done individual American flags. Then I have attached a business card magnet and shortly before the holiday have driven around my neighborhood and put those flags out by the mailbox.
Remember that you cannot put the flag or the card in a client’s mailbox because that is illegal. I know some people who have done that thinking that it would be O.K. but later found that it was not due to postal regulations.
Full-Size American Flags for the 4th of July
Another option that will require a bit more budget, but I have seen done by a Realtor in my parent’s neighborhood is to purchase full-size American flags with poles, and give them to each neighbor. This marketing plan will not be cheap, so consider doing this only in your farm area or neighborhood.
This option can be successful with some time and money invested. When I have seen it done, it will require enough flags to cover the entire neighborhood. You will want to label the flags somehow, so the homeowner doesn’t forget who gave them their patriotic flag.
Finally, you will want to launch your marketing plan with ample time to deliver the flags yourself to each home. You will be leaving the flags there for the upcoming holiday as well as future use. You will, however, want to introduce yourself as being their local real estate agent.
Keep in mind that if you’re reading this in June 2020 that at this time, most people are still concerned about COVID-19. You may need to adjust your plans accordingly.
A suggestion for 2020 would be to place the flag in the ground of each home. Do this a few days before the holiday.
Also, leave a personalized card in the client’s door, or attached to the flag.
Plus, as I mentioned earlier, you will want to mark the flag’s pole in some fashion with your name and contact information for future reference.
One way to deliver the flags is to do the delivery on Friday night, or Saturday morning at the latest the weekend of the holiday.
Give Out Business Card Magnets as Gifts
You would go to each house introduce yourself, giving them a business card or better yet business card magnet and telling the homeowner that you’d like to provide them with the flag to put it out for the Fourth of July.
A straightforward conversation, you’re not asking for a listing or anything. All you are doing is offering the homeowner something free of charge to celebrate our country’s birthday.
Now I have heard of people who have done this without the introduction, but I don’t suggest that. Let them have a face to put with the name, if possible.
Another one of my real estate agent colleagues said that he expanded upon this idea and did it in his farm and did it for a neighborhood that he wanted to farm.
It was pretty much a similar method for offering the flag to the homeowner and giving them a business card magnet, except he didn’t already have a relationship with them. They were not in his farm, nor were they a past client.
My colleague initiated this marketing plan a couple of years ago, and the last time we spoke about it, he said that he had received several listing opportunities there. Of those, about 60% of them turned into business for him.
What I think the reason for his success would be twofold. One is he did an introduction, and he gave them the business card magnet. That business card magnet more than likely stayed on their refrigerator. He remained top of mind that way.
- EASY TO USE | Each magnet is pre-cut to align perfectly with standard business cards. It's easy to make your own refrigerator magnets.
- GREAT VISIBILITY | The magnetic backing allows your business card to stick to metal filing cabinets, utility shelves, appliances, even car doors. Your customers can keep your contact information exactly where they need it.
- FLEXIBLE AND SOFT | Pliable magnetic backing can stick even to curved surfaces such as vehicles, poles, and railings.
- DURABLE PROMOTION | Business cards are easily lost, bent, or mixed in with other documents. A magnet offers clients and customers something they'll keep and use every day.
- SCALABLE AND EASY | Custom printing magnets for your entire sales and service department can be very expensive. This DIY kit allows you to upcycle your existing business cards into full-color promotional items.
I think he might’ve been successful doing this method because since he gave them something that they were proud enough to place in front of their home, he created an emotional connection.
Stay “Top of Mind” with Your Personal Connections
As you know, those types of personal connections will allow you to stay in the back of a client’s mind. Then when it’s time to find a real estate agent to list their home, you move to the top of mind.
Either way looking at this marketing plan, the risk and expense are a little higher initially, but I do think this is an effective method. You not only help the client celebrate the holiday you also establish a new farm area.
These are just two of the possibilities that you can do that would include offering an American flag to clients for the Fourth of July holiday. I’m sure that there are many others that I haven’t tried.
Have you been using this method with success? If so, and if you want to share your thoughts, please post your comments in the space below.
Oh, by the way, Happy Fourth of July!
Please note that the links on this page may be affiliate links, including some that are Amazon Affiliate links. As an Amazon Associate, I earn from qualifying purchases. I may also receive compensation from other vendors, but you do not, however, pay more!
Don’t forget to check out my Amazon Influencer Page. You can see many of my favorite real estate marketing tools, and various other items I like, all available on Amazon.