Marketing Archives

Why Balloons are Still Effective at Open Houses

July 26, 2018July 26, 2018 Your Real Estate Marketing Pro

Tried and True Way to Make Your Listing Stand Out

Open House Banners - Real Estate Marketing There are still a lot of reasons that Realtor’s host open houses for their listings. For newer agents they are still an effective way to get buyers.

Open Houses also give the selling agent great exposure for their listing, and their marketing plan. Also, sellers love them!

So, you are having an open house, should you use balloons to market it? The short answer is yes, and these are some of the reasons why.

One of the best reasons is that balloons are inexpensive. Many brokers provide them to their agents for free, and even if they don’t they can be had quite easily.

The key of course is how to get the helium you will need to have them aloft. That is not so easy, and even myself I am always at odds on trying to figure it out.

Usually you can buy more decorative balloons already filled with helium at your local grocer, or florist, but then it can get expensive. Most florists are not open on Sunday’s when most open houses happen, and grocery store floral departments don’t always have just “normal” balloons.

Another reason to continue to use balloons is that it shows your sellers that you are making an effort to bring as many people as possible to the open house. Your sellers see them before and after the event, and yes they take notice!

The best reason for continuing to use balloons when you host an open house is that it brings traffic. What they do, when placed properly and in the right locations, is they draw attention. Something about them bouncing in the wind, makes a passerby take notice, and hopefully stop to take a look.

I know myself when I see them late on a Saturday or on a Sunday, I take notice and I even know what they are there for. Sometime I will even veer off course, just to see what the listing is. Yes, they are that effective.

On open house day(s), use them generously, and use them often. Put them at every major intersection, and have several on the signage of your open house.

Have extra balloons? Use those as gifts for the kids. However don’t share before the parents tour, since they do distract.

Instead share with the kids upon them leaving the house. It will be a fond memory for the child, and the parents will remember you, and perhaps your listing. Perhaps remember you and your listing over others they may have met, or seen.

So, do you use balloons in your open house marketing? Have you seen them to be effective, or not? Do you use them on all types of property you have listed, or only on certain price points or types? Post your experiences below.

Shop Other Styles of Open House Balloons

Some of the links above will take you to Amazon through my Affiliate account, and though I may get a small fee for most items you may buy, you still get the same great pricing from Amazon. The fee just offsets the cost of my website. I thank you in advance for shopping, bookmarking this site, and shopping using my links often.

The Document Folder the Perfect Closing Gift

June 20, 2018July 26, 2018 Your Real Estate Marketing Pro

Less Expensive than some Closing Gifts, but Just as Thoughtful

At a loss at what to give your clients at closing? Whether they be buyers or sellers, many suggest that you should always give them something to remember you, and to remember the transaction you did with them.

Of course, there is an equal amount of industry professionals who will argue that excellent service is what the Realtor, or real estate professional brings to the table, so why give a client a gift. I will leave that discussion for a later date.

Also, another way to look at it, it gives you a chance to give them something at the end of the closing, and offers a good segue to thank them for their business at the same time.

Plus, many of the available document folders on the market have a business card holder, so you can put your card right there. In the future, when they sell or buy, it may increase the odds of them calling you first.

There are various types on the market, from the less expensive vinyl, to the much more expensive leather, or leatherette. Personally I stick to the vinyl like this one here.

Of course no matter what you choose, it will almost always be well received. Some of the better prices that I have seen have been not from my local Board, but instead through Amazon. Of course in most cases shipped free, direct to your home or office.

Shop Other Document Folders

Support the LGBT Community

June 10, 2018July 26, 2018 Your Real Estate Marketing Pro

Show Your Support during Pride Month

The month of June is Gay Pride month, and what better time to show your support of your local LGBT community. Many cities, including my own have Pride Parades, and this may be a super marketing idea to try, and also show your support for the LGBT community where you live, and work.

Bulk Gay flags are pretty reasonable, and are available on Amazon, and other retailers. You can buy in quantities of 25, 50 or even more units. They are priced very reasonable, and are a great show of support, and will be well received.

The marketing idea would be to order an adequate quantity to “cover” the area you plan to attend in, then provide these to your fellow parade watchers. You want to order, more than a few since you certainly don’t want to be seen as being stingy, or slighting a parade watcher.

How do you use them to market your real estate business? I would suggest perhaps taping a business card to the stick. Another idea could be to hand the attendee a card, or even better hand out a business card magnet, and also a flag to the parade goer.

These small, and inexpensive tokens of support will be a great conversation starter first and foremost. You will be watching the parade anyway, why not do so with people who are glad that you are there participating with them. Them, and you waving their gay flags as a sign of support.

Also, long after the parade is over, the card and/or magnet will find its way to the wallet, or perhaps refrigerator of the parade goer. The attendee will know that you support the local LGBT community, and may share your name with their friends, and family who may be in the market to buy, or sell a home.

You can buy a great selection of flags of various styles, and quantities on Amazon. The links below, and in the post above, are my Amazon Affiliate links, and I do earn a small fee with each purchase. However, you don’t pay any more for the item, and the fee collected does help me pay for my website, so I can continue to offer it for free.

Shop Gay Pride Flags in Bulk

Shop other Gay Pride Accessories & Decor by Clicking Here

Breaking News Facebook Newsfeed Updates

January 12, 2018January 12, 2018 Your Real Estate Marketing Pro

Why You Should Stop Freaking Out About Algorithms

Facebook announced changes to their algorithm for the Newsfeed today, that is sure to impact many forms of advertising, including those of real estate professionals.

The changes to the Facebook Newsfeed appears to be a substantial one, and according to my sources, appears to already be coming into being. A suggestion would be to review your advertising analytics on Facebook, and confirm what impact it is having, if any.

The video below goes into more detail on changes, the impact, and potential pluses, and negatives of the change. Protect your advertising budget, and make sure you are staying on top of these, and other Facebook advertising changes.

Click image below to see the video.

7 Best Passive Marketing Ideas for Real Estate

July 29, 2017July 26, 2018 Your Real Estate Marketing Pro

7 of the Best Methods to Market Real Estate Passively

There are a multitude of passive ideas to help you in the marketing of your real estate business, but these are seven of the best. All can be had for a minimum of cost depending on which route you take, and you can have most in hand, in days, if not hours.

Shirts, hats, scarves, workout gear – any clothing that will passively advertise that you are a Realtor, or real estate professional.
Mugs, cups, and various kitchen items – these are must to have for yourself, and make a great gift for clients, and farm prospects.
Pens, pencils, and other office products – great for your own desk, but like mugs, make great gifts to give to clients, and prospects so you are always out in front of them.
Bags and carryall – a great item to use at the store, farmers market, or just to and from the office. Not only can you use one to passively market your business, but you can have them branded to your business to market yours. A great gift for clients, and prospects alike.
Jewelry for men and women – there are a LOT of items in this category, and all make a great way to market your real estate business, and your success.
Automobile items – you can passively market your real estate business, by using such items as license plate holders, stickers for the car, and even car wraps. Driving your farm, or a new neighborhood, everyone will identify with you being a Realtor, or real estate pro.
The last item is a great way to passively market your business, after the sale. Letting your clients friends, family and colleagues know who helped them buy or sell their home, and in hoping they may call you as well. Items such as cutting boards, plaques, various artwork and other client gifts.

These are just a few of the creative ways that you can market your real estate business, and not spend a lot of money doing it. For more ideas, bookmark this website, for future articles on marketing your real estate business. For more real estate marketing products available, and delivered to your home, please click here.

Have other suggestions, items you use, or ideas of items that you suggest Realtors might use? Post them in the space below.

Category: Marketing