Sending Greeting Cards in Real Estate Marketing
With the advent of the internet in the mid to late 90’s, the power of the pen, and more specifically the power of the greeting card has changed drastically. Whereas in the days before, a real pen was used to communicate, but that has been replaced by the electronic mediums of email, and now even more often text. However, the pen can still be powerful.
Something that I have found in my own business is that when a client has a special day, has a Birthday, or Anniversary perhaps of them buying their home, I try to send a card. Yes, a real card, not an E-card, and not an email.
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I often get a phone call in return, or sometimes an email, but in the end, usually a “thank you” of some type. An acknowledgement of the receipt of the card, and sometimes I hear that I was the only one to remember their special day. I never know how to react to that statement by the way.
So, what does it do for me you ask? Actually nothing monetarily. Sure it could be argued that in Real Estate any “touch” is a good thing, but I don’t really do it for that reason. I really just do it because it feels good to acknowledge a clients day. To let another person know that they are being thought of. I know that I like it, so why would I not do it for others.
If you choose to take up using the pen again, a great way to save some money, and some time is buying the cards in bulk. That way you will always have a couple for each occasion close at hand, and ready for use when you need them.
When you buy them, I prefer the blank card inside, since it allows me to write my own message. That keeps you from having only a card for a lady, when you want to send one to a man, or perhaps religious when you have a client that is not so much so.
This is a link to some of those that I have ordered in the past, and there are many others available online here. The selection that I like offers a bit of everything, from Sympathy, to thank you, to Birthday, and many other styles. Most have clean, crisp finishes and artwork, so they will be well received, and most likely showcased on a mantle or dresser for a few days after receiving.
Do something nice for someone, and see what happens. You may make someone smile, and you may get a big smile in return.
Also, if you already send snail-mail to clients, and you do it for other reasons, share them below. Maybe there are occasions that you have thought of that we can send good cheer to others?
Here is a link to Amazon, where you can see numerous greeting card styles, and quantities available for purchase. Just a reminder, I am an affiliate, and though you don’t pay any more for anything you buy at Amazon, they will pay me a small fee.